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The link analysis algorithm developed by Majestic considers several aspects to determine the citation flow of a webpage. It takes into account both internal and external links, providing a comprehensive view of the overall link profile. Internal links refer to the links that connect different pages within the same website, while external links point to pages on other domains. By considering both types of links, citation flow reflects the overall influence and authority of a webpage within its own website as well as in the broader online ecosystem.

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